diff --git a/CHANGELOG-3.1.md b/CHANGELOG-3.1.md
index 3f2092abe..a51ca6e17 100644
--- a/CHANGELOG-3.1.md
+++ b/CHANGELOG-3.1.md
@@ -33,7 +33,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.1.19...v3.1.20) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-1) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.1.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -75,7 +75,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.1.18...v3.1.19) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-1) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.1.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -115,7 +115,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.1.17...v3.1.18) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-1) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.1.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -191,7 +191,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.1.13...v3.1.14) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-1) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.1.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -229,7 +229,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.1.12...v3.1.13) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-1) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.1.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
diff --git a/CHANGELOG-3.2.md b/CHANGELOG-3.2.md
index 067890d4a..2eaf36487 100644
--- a/CHANGELOG-3.2.md
+++ b/CHANGELOG-3.2.md
@@ -55,7 +55,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.24...v3.2.25) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.17/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -97,7 +97,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.23...v3.2.24) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -155,7 +155,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.22...v3.2.23) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -233,7 +233,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.18...v3.2.19) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -280,7 +280,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.17...v3.2.18) an
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -563,7 +563,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.5...v3.2.6) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -593,7 +593,7 @@ See [security doc](https://github.com/etcd-io/etcd/blob/master/Documentation/op-
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -704,7 +704,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.0...v3.2.1) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -745,7 +745,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.1.0...v3.2.0) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-2) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.2.27/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
diff --git a/CHANGELOG-3.3.md b/CHANGELOG-3.3.md
index 4ffc88090..8d940b23c 100644
--- a/CHANGELOG-3.3.md
+++ b/CHANGELOG-3.3.md
@@ -95,7 +95,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.3.9...v3.3.10) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-3) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.3.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -140,7 +140,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.3.8...v3.3.9) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-3) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.3.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -267,7 +267,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.3.3...v3.3.4) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-3) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.3.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -328,7 +328,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.3.2...v3.3.3) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-3) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.3.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
@@ -453,7 +453,7 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.2.0...v3.3.0) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#v3-3) for all metrics per release.
+See [List of metrics](https://etcd.io/docs/v3.3.12/metrics/) for all metrics per release.
 
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
diff --git a/CHANGELOG-3.4.md b/CHANGELOG-3.4.md
index edac177b6..ea7bd7805 100644
--- a/CHANGELOG-3.4.md
+++ b/CHANGELOG-3.4.md
@@ -159,8 +159,6 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.3.0...v3.4.0) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#latest) for all metrics per release.
-
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
 - Add [`etcd_snap_db_fsync_duration_seconds_count`](https://github.com/etcd-io/etcd/pull/9997) Prometheus metric.
diff --git a/CHANGELOG-3.5.md b/CHANGELOG-3.5.md
index e4be642d7..1670deba9 100644
--- a/CHANGELOG-3.5.md
+++ b/CHANGELOG-3.5.md
@@ -33,8 +33,6 @@ See [code changes](https://github.com/etcd-io/etcd/compare/v3.4.0...v3.5.0) and
 
 ### Metrics, Monitoring
 
-See [List of metrics](https://etcd.readthedocs.io/en/latest/operate.html#latest) for all metrics per release.
-
 Note that any `etcd_debugging_*` metrics are experimental and subject to change.
 
 - Deprecated `etcd_debugging_mvcc_db_total_size_in_bytes` Prometheus metric. Instead, use `etcd_mvcc_db_total_size_in_bytes`.
diff --git a/README.md b/README.md
index c053183b2..a1742db00 100644
--- a/README.md
+++ b/README.md
@@ -4,7 +4,7 @@
 [![Coverage](https://codecov.io/gh/etcd-io/etcd/branch/master/graph/badge.svg)](https://codecov.io/gh/etcd-io/etcd)
 [![Build Status Travis](https://img.shields.io/travis/etcd-io/etcdlabs.svg?style=flat-square&&branch=master)](https://travis-ci.com/etcd-io/etcd)
 [![Build Status Semaphore](https://semaphoreci.com/api/v1/etcd-io/etcd/branches/master/shields_badge.svg)](https://semaphoreci.com/etcd-io/etcd)
-[![Docs](https://readthedocs.org/projects/etcd/badge/?version=latest&style=flat-square)](https://etcd.readthedocs.io/en/latest/?badge=latest)
+[![Docs](https://img.shields.io/badge/docs-latest-green.svg)](https://etcd.io/docs)
 [![Godoc](http://img.shields.io/badge/go-documentation-blue.svg?style=flat-square)](https://godoc.org/github.com/etcd-io/etcd)
 [![Releases](https://img.shields.io/github/release/etcd-io/etcd/all.svg?style=flat-square)](https://github.com/etcd-io/etcd/releases)
 [![LICENSE](https://img.shields.io/github/license/etcd-io/etcd.svg?style=flat-square)](https://github.com/etcd-io/etcd/blob/master/LICENSE)
diff --git a/clientv3/README.md b/clientv3/README.md
index 0b2dc9a4a..6c6fe7c67 100644
--- a/clientv3/README.md
+++ b/clientv3/README.md
@@ -1,12 +1,10 @@
 # etcd/clientv3
 
-[![Docs](https://readthedocs.org/projects/etcd/badge/?version=latest&style=flat-square)](https://etcd.readthedocs.io/en/latest/?badge=latest)
+[![Docs](https://img.shields.io/badge/docs-latest-green.svg)](https://etcd.io/docs)
 [![Godoc](https://img.shields.io/badge/go-documentation-blue.svg?style=flat-square)](https://godoc.org/go.etcd.io/etcd/clientv3)
 
 `etcd/clientv3` is the official Go etcd client for v3.
 
-See https://etcd.readthedocs.io/en/latest for latest client architecture.
-
 ## Install
 
 ```bash
diff --git a/docs/README.md b/docs/README.md
index 7cb5b4603..a1fff55d7 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -1,21 +1,7 @@
-
-**We are moving to https://etcd.netlify.com with help from CNCF.**
-
 #### etcd Documentation
 
-This is experimental etcd documentation.
+Visit https://etcd.io for latest docs.
 
-Please visit https://etcd.readthedocs.io/en/latest for latest builds.
+#### Build Documentation
 
-#### Install and build
-
-```bash
-# https://docs.readthedocs.io/en/latest/getting_started.html
-pip install sphinx sphinx-autobuild
-pip install sphinx_rtd_theme
-
-make help
-make html
-```
-
-And open `_build/html/index.html` file for preview.
+See the website tooling repo https://github.com/etcd-io/website/blob/master/README.md