diff --git a/proxy/grpcproxy/watch_broadcast.go b/proxy/grpcproxy/watch_broadcast.go
index d88ccfaa2..a82c842fb 100644
--- a/proxy/grpcproxy/watch_broadcast.go
+++ b/proxy/grpcproxy/watch_broadcast.go
@@ -54,13 +54,20 @@ func newWatchBroadcast(wp *watchProxy, w *watcher, update func(*watchBroadcast))
 		defer close(wb.donec)
 		// loop because leader loss will close channel
 		for cctx.Err() == nil {
-			wch := wp.cw.Watch(cctx, w.wr.key,
+			opts := []clientv3.OpOption{
 				clientv3.WithRange(w.wr.end),
 				clientv3.WithProgressNotify(),
-				clientv3.WithCreatedNotify(),
 				clientv3.WithRev(wb.nextrev),
 				clientv3.WithPrevKV(),
-			)
+			}
+			// The create notification should be the first response;
+			// if the watch is recreated following leader loss, it
+			// shouldn't post a second create response to the client.
+			if wb.responses == 0 {
+				opts = append(opts, clientv3.WithCreatedNotify())
+			}
+			wch := wp.cw.Watch(cctx, w.wr.key, opts...)
+
 			for wr := range wch {
 				wb.bcast(wr)
 				update(wb)