diff --git a/e2e/etcd_test.go b/e2e/etcd_test.go
index 202048b73..3368d3c26 100644
--- a/e2e/etcd_test.go
+++ b/e2e/etcd_test.go
@@ -337,7 +337,7 @@ func (epc *etcdProcessCluster) Start() (err error) {
 			etcdp.donec = make(chan struct{})
 			rs := readyStr
 			if etcdp.cfg.isProxy {
-				rs = "proxy: endpoints found"
+				rs = "httpproxy: endpoints found"
 			}
 			_, err := etcdp.proc.Expect(rs)
 			readyC <- err
diff --git a/proxy/httpproxy/director.go b/proxy/httpproxy/director.go
index b2ecbeb97..2495d4878 100644
--- a/proxy/httpproxy/director.go
+++ b/proxy/httpproxy/director.go
@@ -15,7 +15,6 @@
 package httpproxy
 
 import (
-	"log"
 	"math/rand"
 	"net/url"
 	"sync"
@@ -135,10 +134,10 @@ func (ep *endpoint) Failed() {
 	ep.Available = false
 	ep.Unlock()
 
-	log.Printf("proxy: marked endpoint %s unavailable", ep.URL.String())
+	plog.Printf("marked endpoint %s unavailable", ep.URL.String())
 
 	if ep.failFunc == nil {
-		log.Printf("proxy: no failFunc defined, endpoint %s will be unavailable forever.", ep.URL.String())
+		plog.Printf("no failFunc defined, endpoint %s will be unavailable forever.", ep.URL.String())
 		return
 	}
 
@@ -149,7 +148,7 @@ func timedUnavailabilityFunc(wait time.Duration) func(*endpoint) {
 	return func(ep *endpoint) {
 		time.AfterFunc(wait, func() {
 			ep.Available = true
-			log.Printf("proxy: marked endpoint %s available, to retest connectivity", ep.URL.String())
+			plog.Printf("marked endpoint %s available, to retest connectivity", ep.URL.String())
 		})
 	}
 }
diff --git a/proxy/httpproxy/reverse.go b/proxy/httpproxy/reverse.go
index 8a94a748a..64d082445 100644
--- a/proxy/httpproxy/reverse.go
+++ b/proxy/httpproxy/reverse.go
@@ -19,7 +19,6 @@ import (
 	"fmt"
 	"io"
 	"io/ioutil"
-	"log"
 	"net"
 	"net/http"
 	"net/url"
@@ -76,8 +75,9 @@ func (p *reverseProxy) ServeHTTP(rw http.ResponseWriter, clientreq *http.Request
 	if clientreq.Body != nil {
 		proxybody, err = ioutil.ReadAll(clientreq.Body)
 		if err != nil {
-			msg := fmt.Sprintf("proxy: failed to read request body: %v", err)
-			e := httptypes.NewHTTPError(http.StatusInternalServerError, msg)
+			msg := fmt.Sprintf("failed to read request body: %v", err)
+			plog.Println(msg)
+			e := httptypes.NewHTTPError(http.StatusInternalServerError, "httpproxy: "+msg)
 			if we := e.WriteTo(rw); we != nil {
 				plog.Debugf("error writing HTTPError (%v) to %s", we, clientreq.RemoteAddr)
 			}
@@ -95,12 +95,12 @@ func (p *reverseProxy) ServeHTTP(rw http.ResponseWriter, clientreq *http.Request
 
 	endpoints := p.director.endpoints()
 	if len(endpoints) == 0 {
-		msg := "proxy: zero endpoints currently available"
+		msg := "zero endpoints currently available"
 		reportRequestDropped(clientreq, zeroEndpoints)
 
 		// TODO: limit the rate of the error logging.
-		log.Printf(msg)
-		e := httptypes.NewHTTPError(http.StatusServiceUnavailable, msg)
+		plog.Println(msg)
+		e := httptypes.NewHTTPError(http.StatusServiceUnavailable, "httpproxy: "+msg)
 		if we := e.WriteTo(rw); we != nil {
 			plog.Debugf("error writing HTTPError (%v) to %s", we, clientreq.RemoteAddr)
 		}
@@ -117,7 +117,7 @@ func (p *reverseProxy) ServeHTTP(rw http.ResponseWriter, clientreq *http.Request
 			select {
 			case <-closeCh:
 				atomic.StoreInt32(&requestClosed, 1)
-				log.Printf("proxy: client %v closed request prematurely", clientreq.RemoteAddr)
+				plog.Printf("client %v closed request prematurely", clientreq.RemoteAddr)
 				cancel()
 			case <-completeCh:
 			}
@@ -142,7 +142,7 @@ func (p *reverseProxy) ServeHTTP(rw http.ResponseWriter, clientreq *http.Request
 		}
 		if err != nil {
 			reportRequestDropped(clientreq, failedSendingRequest)
-			log.Printf("proxy: failed to direct request to %s: %v", ep.URL.String(), err)
+			plog.Printf("failed to direct request to %s: %v", ep.URL.String(), err)
 			ep.Failed()
 			continue
 		}
@@ -152,10 +152,10 @@ func (p *reverseProxy) ServeHTTP(rw http.ResponseWriter, clientreq *http.Request
 
 	if res == nil {
 		// TODO: limit the rate of the error logging.
-		msg := fmt.Sprintf("proxy: unable to get response from %d endpoint(s)", len(endpoints))
+		msg := fmt.Sprintf("unable to get response from %d endpoint(s)", len(endpoints))
 		reportRequestDropped(clientreq, failedGettingResponse)
-		log.Printf(msg)
-		e := httptypes.NewHTTPError(http.StatusBadGateway, msg)
+		plog.Println(msg)
+		e := httptypes.NewHTTPError(http.StatusBadGateway, "httpproxy: "+msg)
 		if we := e.WriteTo(rw); we != nil {
 			plog.Debugf("error writing HTTPError (%v) to %s", we, clientreq.RemoteAddr)
 		}