diff --git a/README.md b/README.md
index 8c0254c1b..524a30bcd 100644
--- a/README.md
+++ b/README.md
@@ -27,6 +27,10 @@ etcd is used [in production by many companies](./ADOPTERS.md), and the developme
 
 See [etcdctl][etcdctl] for a simple command line client.
 
+![etcd reliability is important](logos/etcd-xkcd-2347.png)
+
+<sub>Original image credited to  xkcd.com/2347, alterations by Josh Berkus.</sub>
+
 [raft]: https://raft.github.io/
 [k8s]: http://kubernetes.io/
 [doorman]: https://github.com/youtube/doorman
diff --git a/logos/etcd-xkcd-2347.png b/logos/etcd-xkcd-2347.png
new file mode 100644
index 000000000..3873f8b16
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