This commit adds two flags to etcdctl:
1. `--password` flag to etcdctl as a global option. It can be used for
specifying password for authentication required for the command
execution.
2. `--new-user-password` flag to `etcdctl user add`. It can be used
for specifying password of newly created user by the command.
The main motivation of the flags is allowing user to have : in its
name.
Fix https://github.com/coreos/etcd/issues/9691
It is almost same to Documentation/v2/authentication.md because a
major part of its user interface is shared with the v2 auth. The newly
added doc includes some refinements for the v3 auth.
