= next
blog post on Go on Heroku
  write
  review with Keith
  ship & market
blog post on Postgres
  write
  review with Keith
  ship & market

get web presence in good enough shape to point to from blog post
  gbe-web
    basic design / brand
    basic copy - landing, post-subscribe, post-confirm
    subscription management

validate content by filling out some examples

validate book style in web mockup
  http://jashkenas.github.com/docco/

fork into gbe-book

join Google+ and claim website

= vision
must-have book for hackers interested in Go
sold at a significant price and producing real revenue
notable example of ebook product and marketing

= values
design
empathy
creativity

= validation
private emails
@gobyexample twitter followers, retweets
blog posts: views, comments, hn score, hn comments
gobyexample.com signups

= design
typography
literate programming style
devcenter

= web
sms on up/down
custom error pages

= distribution
* blog
* newsletter
* twitter
* stack overflow answers
* web site
* free books for contributors and reviewers
* stack overflow ads
* adwords ads

= pricing
* $39
* updates forever
* no drm

= sources
* effective go
* chinese web apps book
* http://news.ycombinator.com/item?id=4543818
* http://nosqlhandbook.com/
* http://www.paperplanes.de/2012/1/12/my-publishing-tool-chain.html
* http://devblog.avdi.org/2012/01/12/my-authoring-tools/
* 99 designes
* http://code.google.com/p/go-wiki/wiki/SliceTricks
* http://code.google.com/p/go-wiki/wiki/BoundingResourceUse
* https://groups.google.com/group/gorilla-web
* http://shadynasty.biz/blog/2012/08/07/painless-web-handlers-in-go/

= topics
* websockets
* html web scraping hn
* protocol buffers
* gomax procs
* noblocking send and non-blocking receive
* dropping sends if buffer full
* web app
  * default response
  * accessing header values and query params
  * accessing post body
* simultaneous assignment
* mongo
* time formatting
* typed json parse/unparse
* gzip
* set library
* base64 encoding
* http streaming server
* inline panic

* http streaming client
* templating
* ssh
* dns
* iota
* oauth for google domains
* testing
* markdown (blackfriday)
* init functions
* using gofmt
* scrolls style logging
* range and close http://tour.golang.org/#66
* benchmarking
* profiling
* command line program
* using go with textmate
* using go with sublime
* using go with vi
* using go with emacs

* setting up go env, hello world
* deploying to heroku
* distributing go binary programs
* apps with multiple named binaries
* shipping a package (structure, github, docs)

= program ideas
self-signed cert generator
command line client for public json api
redis server
github webook receiver
campfire bot
http://www.youtube.com/watch?v=-i0hat7pdpk